3D & CG
How to brief a 3D configurator
Author
Demo Author
Date Published
Configurators fail when the option matrix is vague. Start with SKUs that ship, not wishlist combinations.
Draw the decision tree: color → finish → accessories. Cap depth. Every dead-end path is wasted engineering.
Hand the tree to creative and tech together. The look must survive real-time performance — beauty that drops frames is not beauty.
Production
What separates a nice reel from a film that moves inventory — framing, pacing, and proof points that marketing can reuse.
3D & CG
Why industrial brands lean on CG for catalogues, configurators, and investor decks — and how to keep it honest.