Production
On-set notes for appliance brands
Author
Demo Author
Date Published
Appliances punish lazy lighting. Specular surfaces turn softboxes into neon rectangles; dark plastics swallow detail.
We block for scale first — a human hand, a kitchen counter, a doorway — so the object never floats in abstract limbo.
Finish with a practical beauty pass for e-comm and a lifestyle pass for campaign. Same set, two briefs, one call sheet.
Production
What separates a nice reel from a film that moves inventory — framing, pacing, and proof points that marketing can reuse.
3D & CG
Why industrial brands lean on CG for catalogues, configurators, and investor decks — and how to keep it honest.